There's a lot more to UX writing than just the writing.
I begin with research to understand users' mindset, desires, and fears. I explore industry trends and competitors and work closely with stakeholders to understand business goals.
Then I establish conventions for voice, tone, and style to create consistency across the entire user experience.
After all that, the writing can begin. But UX writing isn't just copywriting—it's designing. Sometimes UX writing is knowing what not to write. It's all about bringing the right message, to the right people, at the right time.